I’ve started this blog to help me keep abreast of what I think is the most interesting aspect to the web – the way it enables people to create, communicate, collaborate and compete with traditional publishing and media.
In writing this blog I’m creating. It’s the first step into the social web – whether that’s text, audio, video or whatever. I think this is a truly profound step, which I look forward to exploring in the coming posts. Next, by writing about the manifestations and patterns of the social web I’m communicating with people – anyone who wants to read what I have to say. I want to collaborate with people in the exchange of ideas and the creation of the new social frontier based around the web. And finally, I want to compete with traditional media and publishing. I’ll be competing using this blog and through commercial activities with my company, Rufus Runs Fast.
But what is the Social Web? For me it’s the increasing ability of individuals to go online and create, communicate, collaborate and compete. More and more people are using the tools of the large media companies, newspapers, TV corporations and radio stations to tell their own stories in movies, audio shows, and the written word.
This represents a huge shift in power. Control over information and its distribution is power. And since most people in the Western world, and increasing numbers in the developing world, have access to the web and the digital tools to distribute their ideas, so power is changing is reaching the hands of the masses.
How that will affect our future, we’ll have to wait and see. But I’ll be reporting on the trends I notice, and hopefully playing my part in developments of the biggest change in our social history.
Stay tuned.
