Social Web Report

In a previous post I’ve written about the use of Bluetooth SMS proximity marketing and how it is reaching out to people in unexpected ways. Well, I was walking along Aberdeen’s Union Street and my mobile phone went off again – asking me if I wanted to accept an unsolicited message. I accepted and received a message asking if I wanted help escaping the debt trap!

This technology will soon be picked up by every type of business. I can see me walking down the street on a Saturday evening being Bluetoothed by bars, shops, lapdancing clubs, gyms, supermarkets, solicitors, accountants, recruitment agencies – all with offers of services and bargains.

But when that does happen, how will I pick and choose which to accept? I’m only accepting now because it’s a novelty. That’ll wear off if dozens start coming my way.